Meeples Board Game Store Concept Project: Re-Designing a local boardgame store’s website

1 — Problem

Meeples is a local board game store that has been around for 20 years and has a loyal following. Despite having great service that is family friendly and welcoming, their website does not reflect those positive traits.

2 — Solution

A brand new interface that Meeple’s customers can enjoy browsing and buying board games.

User Interviews: 4

Design Iterations: 12 (low-hi fidelity screens)

Usability Tests: 5

3 — My Role

This was a solo project. I went through the double diamond process on my own, conducting interviews, synthesizing results and tested participants in usability testing and delivery of the hi-fidelity prototype.

4 — Duration

2 week design sprint

5 — Impact

The re-designed website received positive feedback that aligned with the goals of making the website as welcoming as the physical shop - users described the final hi-fidelity prototype as “Familiar and approachable, down to earth, relatable, reliable and welcoming”.

6 — Tools Used

Figma

Zoom

Notion

Trello