Beauty Malatang Client Project: Service Design For A Local Restaurant to Improve Visibility and Comfort for Customers

1 — Problem

Our team’s task is to redesign their MVP to give Crewasis’s customers confidence in their service, and also build a brand new portal that would allow the customers to be more self-serving during the discovery phase.

2 — Solution

User Interviews: 3

Design Iterations: 15 (low-hi fidelity screens)

Usability Tests: 23

3 — My Role

This was a solo conceptual project. I went through the entire double diamond design process alone; from conducting optional interviews, synthesizing results, researched competitors and comparative businesses, created moodboard and brand personality (before and after), information architecture, iterated designs from low-fidelity to high-fidelity and delivered a 7-minute presentation as one of the main final deliverables.

4 — Duration

1.5 week design sprint

5 — Impact

TBC: Customers understand what Beauty MLT sells and there is an increase of walk-ins by 25%.

6 — Tools Used

Figma

Zoom

Otter.Ai

Adobe Photoshop